Plus... Top 10 Demand Gen Mistakes Even the Most Sophisticated Marketers Make | The Marketer's Guide to Website Personalization
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Top 10 Demand Gen Mistakes Even the Most Sophisticated Marketers Make
 
The B2B Marketer's Guide to Website Personalization and Engagement
 
50 Best Practices for Email Marketers
 
9 Factors Reshaping Marketing and How Your Can Stay Ahead of Them
 
 
 
 

Demand

Top 10 Demand Gen Mistakes Even the Most Sophisticated Marketers Make
 

For marketing teams, building depth and collaboration are key motivators of revenue growth. However, even the best marketing attribution and measurement strategies have room for improvement. To optimize marketing impact, watch these 10 potential problem areas and how you can plan for more accurate alignment.

 
 
 
 
Personalization 2
The B2B Marketer's Guide to Website Personalization and Engagement
 

You are investing a lot of resources getting your target accounts to your website. But are they engaging in ways that are valuable or bouncing? Discover new ways to deliver a more valuable experience to prospects and customers to keep them coming, staying longer, and actively engaging.

What You’ll Learn:

  • How to target and segment your audiences
  • How to customize the visitor experience with personalization
  • How to measure your success and align your resources
 
 
 
 
Best
50 Best Practices for Email Marketers
 

Effective email doesn’t just happen. It takes data-driven decisions as well as a thoughtful touch: a perfect blend of data and emotion.


To master this balance, we’ve assembled 50 tried-and-true tips to guide you. If you’re just getting started with email — or if you’re looking to improve what you’ve already built — this book will help you create email that both resonates with customers and
proves its own value.

 
 
 
 
9 Factors Reshaping Marketing and How Your Can Stay Ahead of Them
 

Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve got GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly.

We’ll get you started with nine of the most exciting trends developing in the world of marketing. Improve your business outlook by taking advantage of these transformations today and stay competitive by setting the conversation as the leaders of tomorrow. Download the report to review nine of the most exciting trends developing in the world of marketing.

 
 
 
 
 
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