Plus... Why We Click: The Psychology Behind a Great Call to Action | The State of Marketing Report
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Why Passive Content Experiences Are Killing Your Marketing
 
The State of Marketing Report
 
Getting Started with Account-Based Marketing
 
30 Ways To Get Inside the Mind of Your Target Buyer
 
 
 
 
Passive Content
Why Passive Content Experiences Are Killing Your Marketing
 

Passive content experiences are killing your marketing. There, we said it.

We’ve become accustomed to the status quo when to it comes to how we treat content: Email nurture programs, resource centers, throwing up gates and forms in front of content, etc. And we’ve accepted the status quo results. It’s time to stop settling and raise the bar on the content experience.

Check out Why Passive Content Experiences Are Killing Your Marketing for the anti-passive playbook. 

 
 
 
 
4th State
The State of Marketing Report
 

Learn how customer experience is reshaping marketers’ mindsets in our latest survey of 3,500 marketing leaders worldwide.

Our new Salesforce Research study explores:

  • Shifting priorities that are sparking organizational change
  • Marketing technology that’s making waves across the broader business
  • How artificial intelligence is raising the bar for personalization and efficiency
Get an inside look at what’s top of mind for today’s CMOs and marketing leaders in the fourth annual “State of Marketing” report.
 
 
 
 
Start ABM
Getting Started with Account-Based Marketing
 

Ready to learn how Account-Based Marketing addresses all the challenges you face throughout the funnel and how you can execute on it? This practical how-to guide for marketers new to Account-Based Marketing (ABM) details the theory and tactics that make up a successful ABM strategy.

What You'll Learn:

  • How to implement an ABM strategy
  • How to determine the ideal size of a target account list
  • How to leverage new technology to create effective ad campaigns
  • Website personalization best practices
 
 
 
 
30 Ways
30 Ways To Get Inside the Mind of Your Target Buyer
 

DiscoverOrg partnered with sales researcher Steve W. Martin to compile this report summarizing the results of Martin’s study with 230 business decision-makers to get feedback on their perceptions of sales people & what resonates with them when being sold.

The survey results might surprise you:

  • 70% buyers prefer not to be challenged by new ways of thinking
  • Buyers rate two-thirds of B2B salespeople as being average or poor
  • Nearly every selection committee has a dominant personality who gets their way
  • Most buyers prefer salespeople wait several days before following up after an initial sales call
 
 
 
 
 
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